05 February 2007

Language Log on superbowl ads

I'm quite fond of Language Log, although the contributors are so prolific I don't even attempt to keep up with it on a daily basis. It is consistently very good, and, as I generally lean toward an anti-perscriptive stance on grammar (not one english majors or copyeditors are generally expected to take), I usually like their perspective on the use of language. I couldn't resist linking to Mark Liberman's post on superbowl ads when I saw this line in the post intro:

Frankly, I think it's obvious to any objective observer with access to an internet connection that the emergent theme of this year's superbowl ads was linguistics.

Clearly! While Lynne Truss may have a sense of humor, it's the linguists, not the grammarians, who have the real fun.


And on a related note, one of the ads Liberman cites, "Check Out Girl," is one of the two winners in the Doritos Crash-the-Superbowl Contest. Leann Emmert, producer of this commercial, is a CU grad ('95) who majored in international affairs.

See how irrelevant a student's choice of undergrad major can be?

1 comment:

Anonymous said...

You are my geek hero today (fun with words and a much needed corrective about specificity in undergraduate education). That link was just the right way to catch up on pop culture and it was flavored for people like me.